Jobs and dating

So I've been looking for work recently, I am in a good position in my life where I don't have to take the first thing that comes my way, I can be picky about what I apply for, at least for right now. So I figure I can at least explore things that might be outside what I have done professionally before, like writing gigs.
It's been unproductive thus far, and I don't expect it to be in the future, as if I am being honest, I am mostly interested in them because many do not require me to leave my house. But enough about me, i wanted to talk about Virtual Dating Assistants.

They are hiring writers right now, and I figured that I am capable of making up some bullshit for some guys profile so why not look into it, so I did, and my god is it creepy.

The business model is as follows: Person, usually a man, is lonely and wants to do the online dating thing, but is apparently incapable of making himself seem attractive or interesting even on the internet, so he contacts these guys, who assign him a "wingman" who interviews him, looks at his online presence, and carefully crafts a profile based on the answers given in the interview and the goals the client is looking to accomplish. This includes, if necessary, some use of Photoshop and other image editing to create "witty" commentary on pictures.

But it doesn't stop there, depending on the fee you pay, the company actually has someone send your messages to people for you! They access your OKCupid or Match or whatever account, look at the suggested partners, and have conversations with them in an attempt to secure dates for the client, until and unless they meet in real life, prospective partners may never exchange a real message with the client himself.

Creepy right? And by the company owners own admission, sort of in a gray area of legality. And I can see why, my first thought was what if I set up a date, but the client I was writing for turns out to be a rapist or something? Any warning signs that he might have brought up in the messaging would obviously be unavailable through that service, so the poor person who goes on a date with him would find that out probably a bit too late. It's messed up and I want no part in it.

The idea that there is such a huge dating industry bothers me really, I have made fun of online dating in the past, but I do have to admit that that is just my prejudice talking there, I know people who have gotten a lot of success from the service and their relationships are no more fake than my own regardless of how they met. But this takes it a few steps too far I think.

Why are we so desperate for connection that we do such things to ourselves and others? Well, I guess I know the answer to that, besides the basic one of humans being social animals.
Our culture puts a massive, and unhealthy, emphasis on finding "the one", or at least, "the one for now" anyway. It's part of what makes men so aggressive when dating, and it pushes people, primarily women, to be with someone they probably should have avoided in the first place because if they don't have someone, then obviously something is wrong with them. The idea that we must find a loved one at all costs, including sacrificing friends and family sometimes, is something I wish we didn't have.
It creates a culture of "pick up artists" contributes to rape apologia and results in patently unsafe and creepy services like the one I described above.

It bugs me that something that should be about happiness has become a major industry with no interest in happiness, or even doing anything to mitigate social problems that arise from the industry itself, I guess that is par for the course in anything though.